Posted: 06.04.19 at 19:08 by The Editor
A prominent vacant Stamford shop is to reopen as 'concept store' Iris & Violet selling clothing, accessories and homeware.
Grade II listed 31 St Marys Street was previously occupied by The Wedding Room, which traded for two years before closing and took over from The Flower Shop which had been in business for around 30 years.
Iris & Violet owner Bethany Scott-Morris has applied for listed building consent to alter the shop frontage and facia for the shop opening.
The application design and access statement states: "Iris & Violet will be an independent shop selling a carefully curated range of women’s clothing, accessories and homeware products from a range of unique brands and designers; a space where lifestyle and fashion co-exist.
"A concept store selling both clothing, accessories and homeware is a unique selling point, not knowingly available elsewhere currently within the market in Stamford."
Mrs Scott-Morris is proposing heritage colours for the shop front with the five cherubs at the top of the signage and wooden rope channelling above them painted in gold.
Several other shop fronts on St Marys Street have also painted their original decorative designs in metallic colours.
The brand logo has been designed by Brand Opus - a market leading branding and design agency working with internationally renowned brands such as McCain, Twinning’s, Wiggle and Silver Spoon.
The design and access statement continues: "It fits in with the mixed signage and building shop fronts in this part of Stamford, adds to the attractiveness and introduces vitality to this part of St Marys Street."
The heritage statement says: "The external signage and colours have been chosen to further celebrate the original features of the building by restoring the cherubs and rope channelling to become a main feature of the shop frontage once again.
"In terms of local distinctiveness and sense of place, the existing building has traditionally made a strong contribution to the street scene and character and appearance of the conservation area.
"That contribution will not be affected by the proposed change to the external appearance of the building and the proposed signage would only enhance the significance of the asset or the character and appearance of the street scene."
The application has yet to be decided by South Kesteven District Council.
Images show the proposed shop exterior design and logo.